Last year Afrikan Boy made a bold statement about the plight of refugees with “Border Business.” The Naija rapper returns with another socially-aware record, this time using wit and a Kunta Kinte reference to comment on everything from the nature of the music industry to dead-end jobs and, of course, slave names.
“Mr. Kunta Kinte” sees Afrikan Boy exploring fast-paced rhythms as he rhymes over booming, percussion-filled production. The music video is just as upbeat, as it follows a young man who escapes from reality through daydreams of Afrikan Boy humorously performing dance-inducing rituals on him.
“In the song, I refer to Kunta Kinte’s life; despite the struggles, the slave remained positive and never let his head down. The title of the song was really a metaphor for new age artists becoming slaves to the system and the industry,” the MC explains.
“I didn’t want my music to come out of a baked beans factory—different packaging but the same old stuff. I want to remain unique and keep my identity, I guess that’s why the character Kunta Kinte fit so well with the song. I ask questions about 9-5 slavery and capitalism, working for minimum wage, prejudice and racial abuse,” Afrikan Boy adds. Peep the music video for “Mr. Kunta Kinte”
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