Port-Harcourt based rapper, producer Veen comes through with a sonic expression of his emotions, experiences, and creativity across time on his latest EP On Impact.
As an artist, producer, engineer, and even graphic designer, Veen represents a multi-hyphenate generation of creatives in Nigeria. The follow up to the collaborative EP ‘Star’ with his brother Kiienka is his latest project, On Impact. Born of his personal experiences and certain relationships, the EP is a personal yet triumphant outing from the fast-rising Nigerian star. His ability to fluidly bend genres creates a sonic experience merging trap, RnB, pop, and neo-soul.
From the defiant opener ‘Do It Again’, he makes it clear that this project is about overcoming, as he takes aim at his doubters and the obstacles he’s faced. His introspection remains a running theme on songs like ‘Crib’ as he soulfully details the issues in a relationship he’s trying to save. The rumbling track is a fusion of trap and RnB elements, an environment he finds extremely comfortable.
On a project so personal, it’s fitting that the only features are from Kiienka and fellow 44DB Collective member Tochi Bedford. Their collaboration on ‘In My Bag’ is a bouncy affair showcasing why these three are at the forefront of a new wave in Nigerian music. On Southern Steeze, homage is paid to Port Harcourt, with Veen’s raw energy acting as the perfect representation for the pride and energy of the south. Ultimately, the message of On Impact is one of hope as he wants his listeners to know that anything is possible regardless of the circumstances you might be facing.
In what has already been a busy year for this rising talent, this project shows that he has no intention of slowing down anytime soon. With endorsements from Ebro Darden in tow, and over 60 production credits in 4 years including Ice Prince and Skales, the multifaceted artist is poised to shine brighter than ever.