In a world where masculine vulnerability is mocked, Afro-pop stars Chiké and Mayorkun deliver power-pop anthem about unrequited love with “Boo of the Booless” fan favourite “If You No Love”. Merging highlife guitars, African folk percussion, R&B rhythms, pop story-telling, and sensational vocals, “If You No Love” hits the bulls-eye as an instant African classic. The music video stars Diane Russet and Bettie Faraday a.k.a Betty Butter. Directed by Director Pink.
About the collaboration with Davido Music World hitmaker Mayorkun, Chike had this to say:
“I think love should be reciprocated but that’s not the case most times. Sometimes, people find it hard to convey how they feel out of fear of rejection, vulnerability, while others pretend to be in love because of the benefits they gain by remaining in that situation and they end up hurting feelings. This song addresses that and I believe that is why it resonates because it speaks to the heart and we have all being there whether it is a friend that does not meet us halfway or a spouse.”