After a successful outing in 2020, Adekunle Gold premieres a New Music titled “It Is What It Is” kickstart 2021.
“It Is What It Is” produced by Kali and Blaise Beatz is another impressive music experimentation from Adekunle Gold. He combines Urban highlife and Afrobeat with the Bop and Dancehall genre.
Adekunle Gold is an award-winning Nigerian highlife singer, songwriter, and graphic designer. AG Baby calls his music “urban highlife” because of its conscious intersections with contemporary pop, electronica, folk, and R&B. His debut solo single, “Sade,” in 2014, a cover of One Direction’s “Story of My Life,” set the radio stations of Lagos buzzing. Mixed by top Nigerian singer and songwriter, Simi he won an award for it at Nigeria’s Headies the very next year for Best Alternative Song. He got signed to Olamide’s YBNL label, and issued two Simi-mixed charting follow-ups in “Orente” and “Pick Up” before releasing Gold Album.
Gold’s sophomore album, About 30, was released to international fanfare and featured guest spots by DYA on “Down with You,” Seun Kuti on “Mr. Foolish,” and Flavour N’bania on “Yoyo.” The set peaked at number nine on the World Music Albums chart. Gold wasted no time. He toured the nation, then the continent, and issued a handful of charting singles through 2019, including “Kelegbe Megbe,” “Before You Wake Up,” “Adiza,” and “Promise.”
In 2020 he released the streaming project “Afro Pop Vol. 1”, his third album. The music project gave us lovely hit tracks like; ‘Something Different‘, ‘AG Baby‘, ‘Sabina‘, ‘Okay‘, ‘Pretty Girl‘ (featuring Patoranking).
To start 2021 officially Adekunle Gold dishes out this new single titled “It Is What It Is”
The visuals for this song starts with some words from AG Baby’s sister, Kosoko Adekunbi (@adekunbee), she apprises viewers not to bother Adekunle Gold with her mother’s tongue (Yoruba). In her words; ‘Adekunle ooo, You came from royalty, from the lineage of Kings, Great son of Moronfulu, Adekunle cannot be disturbed, Neither can he be irritated, walking his own path, running his own race, son of a warrior, You are a warrior, pay them no mind, son of Moronfulu pay them no mind, you want no parts for drama, Because you are a king, Pay irritants no mind.’