JUST like seconds, minutes and hours that make up a day, beats give life to music!One such life giver to music is DJ and producer Kriz Beatz who constructs and engineers sounds that birth amazing music. The star describes himself as a sound architect has steady risen the bar when it comes to music. With his signature line, “It’s Kriz Beatz The DrummeBoi” there is no ignoring his magic touch.
Born Chris Alvin Sunday in Ibadan, Nigeria he has channeled his roots and where he comes from to produce some of the most beautiful sounds that we have heard on several hit songs.
“MUSIC IS MY LIFE QUOTE……………” – Kriz
His music journey began when he was 7 years old and his fondest memory that has always driven him was when he attended a show where a choir from South Africa was in his neighbor hood, “When they began to sing their harmonies and the way they were in sync moved me so much that I began to cry. I could not describe the feeling but it connected with my emotions.”
His mother has always been his biggest support system and encouraged him to pursue his calling. When Kriz was around the age of 15 he began to play drums and recorded some music that came to him. It was at that moment that his mother then suggested that he studies music as it is what he loved and follow his dream. In 201…. (WHICH YEAR) He then enrolled for a degree in Linguistics at the University Of Ibadan and Music Technology in SAE, South Africa. Upon completing his studies and his return home his mom again headed a call to him and encouraged him to make use of what he learned.
In 2014 Kriz channeled all his energies intro music production and in 2015 he then got his break into the industry, he worked with rapper JahBless on his 3rd studio album titled, I Am Me. It was the single Owambe, that caught the ears of many other superstars in Nigeria and made beats for Olamide and Reminisce.
But it was in 2016 when his extraordinaire talent was properly introduced to the boarders beyond Nigeria through the ground breaking single, Pana by Tekno.
The song opened up more doors for him and Tekno as it also made international waves.The star is also a business man and is signed under his own label, World Wave Empire and already has one artist under his belt, (WORLD WAVE INFORMATION)
To date he has produced songs including Tekno – Diana, Runtown – For Life, Skales – Temper, Lil Kesh – Shele Gan, Seyi Shay – Weekend Vibes and Tekno – Samantha just to mention a few.It was in 2017 that he focused his own journey as he believes that the stereotype that producers only remain in the background should be done away with.In April 2017 he released his first single titled Erima featuring Davido and Tekno, the up-tempo song has taken over the airwaves across the African continent.
Erima has become a dance floor hit and climbed music charts and it keeps soaring. It is a sneak peak into his upcoming E.P called, King Of New Wave, which he will drop towards the end of the year.
His E.P will feature the likes of Don Jazzy, Davido, Tekno, Sarkodie, Olamide and Mafikizolo just to mention a few. He also had a few surprises up his sleeves as he aims to shock and fuse artists that one would never think of hearing together.
His impeccable ability to fuse Afro-dance and electronic music has given him a formula that has made him stand out and one of the most sought after producers across Africa and the world. From traditional to mid-tempo, electronic, afro if it’s classic music you want he will create it.
He has the golden touch and there is no doubt that Kriz is in it for the long haul!